Branding Methods

At Modern Promotions, all of the products we offer are supplied imprinted with your requested artwork (logo, image and/or contact details etc). The decoration technique used will depend on the type of product, what your print requirements are and your what your budget is. Our experienced sales team will help select the right method for you.

For information on submitting artwork, please click here

Some of the branding methods we offer are:

 

Embroidery

Computer controlled embroidery machine stitches your logo onto your required product to create an up-market effect. This decoration method is best suited to clothing, headwear and other fabric products.

Pad Print

Ink is transferred from a printing plate onto a flexible silicone pad and then applied onto the product. The silicone pad then molds itself around the product releasing the ink as soon as the pad is removed. This printing method is best suited to plastic, vinyl, leather and aluminum.  The advantage of this process is that the product being printed does not need to be completely flat, however print size is limited by the size and shape of the pad. 

Screen Print

Screen printing is used for printing onto fabric, flat or cylindrical objects.  Ink is forced through a screen onto the product creating the imprint.  This process can be repeated a number of times for multi-colour printing. Screen printing is ideal for large print area, especially on clothing items.

Heat Transfer

Heat transfer is a process in which the design is printed with specialty ink on specialty paper and then transferred to fabric by applying heat with a heat press. Heat transfers are a good cost effective option for multi-coloured designs (digital transfers) or for printing spot colours in difficult areas (plastisol transfers).

Direct to Garment

Direct to Garment (or DTG printing) allows for full colour photo quality prints onto fabric. For best results DTG can only be used on white garments, but is a great method for printing complex or multi-coloured designs. 

Sublimation

Sublimation printing is ideal for applying full colour photographs and multi colour images. Your design is printed as a transfer using specialised inks and papers, then heat pressed onto the product. This process can only be used on garments with a high polyester content, or on items prepared with a polymer surface such as mousemats, mugs & stubby coolers.

Digital and Offset Printing (Full Colour)

Cyan, Magenta, Yellow and Black (CMYK) are combined using either digital or offset printing processes. The combination of these four colours creates the full colour image. This method of printing is also known as process printing, and can be used on a variety of products with a flat surface. This is a great option for photo quality images or complex/multi-coloured designs. 

Laser Engrave

Laser engraving utilises a computer controlled laser beam to permanently etch your details onto metal products. The technique can be very technical and complex but despite this complexity, it is very precise and clean engravings can be achieved at a high rate. The advantage of this process is that your message is there for a lifetime – never to rub off! Laser engraved designs can also be "blackened" which is an effective way to make the engraving stand out on light or silver coloured items.

Emboss & Deboss

Embossing / Debossing is a great technique to create shiny raised or indented images paper, leather or rubber items. It involves heating a special powder known as Embossing Powder (EP) and letting it melt to create a shiny raised or indented "embossed" finish. Embossing adds extra depth, dimension and texture, and can be used to add a really unique, interesting and professional touch to your product. Depending on the product, the embossed design can also be filled (such as on a rubber wristband) or foil stamped (like on a diary or compendium).

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