Case Studies

Looking for inspiration for your next promotional product? See some of the interesting products we have produced for our clients below, or check out our information page on custom products.

 

Allevyn Adhesive Coaster

Client Brief:

Smith & Nephew produces a dressing which is used on a number of wound types, including those that require cushioning and pressure relief. This dressing known as Allevyn Adhesive, comes in a range of sizes and is promoted to specialists and nurses in both the hospital and community healthcare arenas. Smith & Nephew needed a promotional item to reinforce the cushioning properties of Allevyn Adhesive.

Modern Promotions Strategy and Execution:

The solution Modern Promotions provided was to develop a silicon coaster which resembled one of the most popular Allevyn Adhesive shapes.

Results:

Modern Promotions worked closely with a factory in China to develop the unique coaster into a product that reinforced the cushioning properties of Allevyn Adhesive. The response from clinicians has been extremely positive.

 

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Allied Pickford Toy Trucks

 

Client Brief:

Allied Pickfords is in the business of relocating people. They have a reputation for superior service and efficient shipping and needed a product that reinforced their image.

 

Modern Promotions Strategy and Execution:

The solution was to offer a Toy Truck completely finished in the graphics of their company consistent with how their trucks worldwide are produced. Modern Promotions presented two different sizes; the smaller one was manufactured for mass distribution and the larger version for senior executives (as they represent Allied Pickfords key target audience).

 

Results:

The trucks were presented in retail packaging so as to reinforce the company image. The response has been fantastic with many of the Allied Pickfords International offices requesting stock for their own purposes.

 

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Dentsply Stress Tooth

Client Brief:

Dentsply designs, develops, manufactures and markets a broad range of products for the dental market. They exhibit each year at an Industry Trade Event, and required an industry related “feel good” item for visitors to their stand. The item needed to be manufactured in large volume at reasonable cost.

 

Modern Promotions Strategy and Execution:

As Dentsply was encouraging their clients to visit their website it was determined that the item should also promote the web address.

Modern Promotions suggested a soft squeezable stress toy in the shape of a tooth.

The product was specially manufactured and imported from offshore with the website printed down the side of the tooth.

 

Results:

The tooth received very positive feedback, as it was unique and far more industry related than Promotional items their competitors offered.

The printing reinforced the website address and being a “feel good” product it offered excellent recall of the Dentsply brand.

 

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ANZ Money Box

Client Brief:

The primary objective was to find a “Groovy” moneybox that was a low end cost to the branches and could be used as an incentive to open an account and teach the youth the fun of saving.

 

Modern Promotions Strategy and Execution:

Thinking about ANZ’s target market, the idea of the interactive money was created. It was based loosely on the "Where's Wally" concept of having images (or treasures) hidden within drawings.

A local artist was commissioned to create an image puzzle that reflected the Australian way of life, and also the hidden treasures included things that were relevant to the objective of teaching kids to save.

The clues for the treasure hunt were printed on the top of the moneybox along with the bank branding. Copyright for the bank was organised, thus making the image exclusively ANZ.

 

Results:

The results have been truly remarkable. The feedback from the client is that the moneybox is fast becoming, in their words, a bank "Icon". Its popularity has grown so much that people want to know if they can actually purchase them!

 

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Proguide Socks

Client Brief:

Proguide is a compression ankle bandage used for venous leg ulcers.

 

Achieving the right amount of compression is important and the Proguide product has a unique printed circle on it which provides the user the opportunity to establish the correct amount of compression relative to the ankle dimension. Modern Promotions was requested to develop a branding item that reinforced Proguide.

 

Modern Promotions Strategy and Execution:

Having identified that Proguide provides a simpler, more effective and consistent method of achieving the correct compression, Modern Promotions suggested that sports socks which had the circle woven into them could provide a strong reinforcement of the key attributes of Proguide.

 

Results:

Given the target audience was nurses, the socks were extremely well received as the socks were a comfortable, practical gift which provided daily reinforcement of Proguide.

 

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Monash Education Slinky

Client Brief:

A division of Monash Education was preparing a Content Management Programme for committees related to the Olympic Games, they required an inexpensive gift to be presented to participants at their conference.

Modern Promotions Strategy and Execution:

Modern Promotions suggested a Metal Slinky. It was a fun item that could be presented to the recipients in a humorous way so that they would appreciate that it reflected the games symbol of interlinking circles.

Results:

The client loved it as did the recipients… some were still seen to be playing with their slinkies hours later.

 

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SES Towel

Client Brief:

The New South Wales SES (Sydney Southern Division) runs an annual presentation night dinner to recognise the efforts of their volunteers.

They required a creative concept that encouraged volunteers and guests to come.

 

Modern Promotions Strategy and Execution:

Paddy Platypus is a mascot that represents the SES at events.

Modern Promotions suggested having a beach towel manufactured with an image of “Paddy” woven into it. Each towel would also be personalised by having the name of the local unit woven in. This would make the towels unique and could be used by the units at local events as a fundraiser.

 

Results:

The evening was a huge success with many more volunteers and guests deciding to come.

The towels were proudly awarded to each unit and despite the intention that the local units raffle them off, many of the towels now have taken pride of place hanging in SES units across the metropolitan area.

 

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Subaru CD Case

Client Brief:

Subaru pioneered revolutionary All-Wheel Drive engineering on passenger cars and had made it standard on its entire range. The dealerships requested of Modern Promotions to find a product which could be used as a gift with a purchase of a new car, used car and fleet customers. Ideally the gift should be kept in the car as a constant reminder.

 

Modern Promotions Strategy and Execution:

As all cars are fitted with CD players, an obvious choice was a CD case. Another benefit of this concept is that it would fit into the glove box of all Subaru cars. Modern Promotions suggested a leather CD case with a metal badge that would have the Subaru logo laser engraved on it. It was felt a leather product would be more appreciated by the customer as it feel prestigious. As leather is more expensive, Modern Promotions specially manufactured the item offshore so as to meet a price point. To facilitate distribution and storage for Subaru Modern Promotions also warehouses and manages these CD cases.

 

Results:

The response from the customers has been extremely positive, with feedback reflecting the premium nature of the gift.

 

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Vertex Bath Salts and Lip Balm

Client Brief:

Valtrex is a prescription medicine for the treatment of Genital Herpes. Our client GlaxoSmithKline (GSK) requested some Brand reminders that reinforced their “Facts pack”. This pack offered support to Genital Herpes sufferers and reinforced to patients and their doctors that having Genital Herpes should not stop you being in relationship as there was suitable treatment.

 

Modern Promotions Strategy and Execution:

GSK’s current promotion included a television campaign reinforcing their “Facts Pack”.

A Lip Balm was suggested as it offers protection to the lips and may help reduce the incidence of passing the herpes virus. We manufactured the Lip Balm with a retail style paper collar printed with the “facts” website and designed in keeping with their advertisements. As a support to the “Facts Pack” a Bath Salt bag was produced. Bath salts can offer some sufferers relief from the genital herpes and these bags were mailed out to patients who had accessed the web site and submitted their details for further support.

 

Results:

In the Pharmaceutical industry where Promotional Products are used widely as brand reinforcement, the feedback from the GSK representatives has been very positive. Both products have had two runs which is a good indication to their success.

 

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Zofran Neckpen Holder

Client Brief:

Zofran is a trusted name for effective control of emesis. Our client GSK wanted to provide Nurses with a useful neck-pen holder that reinforced Zofran was available in a "flexi" plastic ampule.

 

Modern Promotions Strategy and Execution:

Many different neck-pen holders were available and the initial thought was to print the ampule image onto one of these. However, as neckpen holders are not uncommon we felt this lacked enough “product” appeal. The option to manufacture a unique injection molded Neck-pen holder was explored and discarded due to the intricate tooling required and therefore the high expense.

The solution we presented was a silicon molded neck penholder in the shape of the ampule.

 

Results:

The end product was a totally unique item with high functionality. Unlike any other neckpen holder on the market this product reinforced the flexible nature of the Zofran ampule and most importantly was well received by doctors and nursing staff.

 

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